{"id":20141,"date":"2024-11-19T09:32:31","date_gmt":"2024-11-19T08:32:31","guid":{"rendered":"https:\/\/middleweb.ovh\/asfo_2024\/formation\/instagram\/"},"modified":"2025-02-26T11:20:43","modified_gmt":"2025-02-26T10:20:43","slug":"instagram","status":"publish","type":"formation","link":"https:\/\/middleweb.ovh\/asfo_2024\/formations\/gestion-administrative-et-commerciale\/instagram\/","title":{"rendered":"Initiation au E-commerce Facebook\/Instagram – service marchand et non-marchand"},"content":{"rendered":"
Personnel concern\u00e9<\/h3>\n
Tout public.<\/p>\n
Pr\u00e9-requis<\/h3>\n
Etre familiaris\u00e9 avec les nouveaux outils de communication (smartphones, tablettes\u2026.).<\/p>\n
Objectifs p\u00e9dagogiques<\/h3>\n
\u00catre capable de :<\/p>\n
\n
bien commencer sur Instagram,<\/li>\n
mieux appr\u00e9hender l\u2019usage d\u2019Instagram en entreprise,<\/li>\n
promouvoir sa marque sur Instagram correctement,<\/li>\n
savoir optimiser ses photos pour Instagram,<\/li>\n
d\u00e9finir une strat\u00e9gie de contenu pour Instagram,<\/li>\n
savoir d\u00e9finir ses objectifs marketing sur Instagram,<\/li>\n
savoir b\u00e2tir sa communaut\u00e9 Instagram,<\/li>\n
opter pour les bonnes pratiques sur Instagram,<\/li>\n
utiliser les outils compl\u00e9mentaires,<\/li>\n
citer les r\u00e8gles de bon usage d\u2019Instagram.<\/li>\n<\/ul>\n
\n
<\/li>\n
mieux appr\u00e9hender l\u2019usage<\/li>\n
d\u00e9finir une strat\u00e9gie de contenu<\/li>\n
d\u00e9finir ses objectifs marketing<\/li>\n
savoir b\u00e2tir sa communaut\u00e9<\/li>\n
<\/li>\n<\/ul>\n
Programme<\/h3>\n
\n
Tour d\u2019horizon des bases d\u2019Instagram : chiffres, historique, comment installer Instagram<\/li>\n
Cas d\u2019\u00e9coles : comment il est utilis\u00e9 par les professionnels<\/li>\n
Tour des interfaces mobile et web.<\/li>\n
Optimiser son profil Instagram : photo de profil, descriptif, strat\u00e9gie<\/li>\n
Bonnes pratiques pour la prise de photos avec Instagram : utilisation des options de l\u2019appli<\/li>\n
L\u2019usage des vid\u00e9os avec Instagram<\/li>\n
Optimiser l\u2019engagement avec Instagram<\/li>\n
Utilisation des hashtags : les outils compl\u00e9mentaires comme Ritetag<\/li>\n
Astuces pour augmenter ses abonn\u00e9s<\/li>\n
Promouvoir son site e-commerce avec Instagram.<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categorie-formation":[193],"etiquette-formation":[],"types-formation":[],"class_list":["post-20141","formation","type-formation","status-publish","hentry","categorie-formation-communication-et-marketing-digital"],"acf":[],"yoast_head":"\nInitiation au E-commerce Facebook\/Instagram - service marchand et non-marchand - ASFO Pyr\u00e9n\u00e9es<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Initiation au E-commerce Facebook\/Instagram - service marchand et non-marchand - ASFO Pyr\u00e9n\u00e9es\" \/>\n<meta property=\"og:description\" content=\"Personnel concern\u00e9 Tout public. 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